When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.
In the 20+ years I’ve been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers.
So, if you want to participate in the “press game” it is vital to recognize what wins the press loyal readers and increases their circulation…and then help them to do it! Step one is to get together a power-packed pitch. According to the Associated Press Stylebook the preferred term for a press release is not press release; it’s NEWS release. After all, it’s not called a press-paper – it’s called a NEWSpaper. Like it or not, public relations people don’t get to determine what the news is. Only news professionals get to do that when they choose what to write, print or air.
So, just because your company opened a new store in Cincinnati, doesn’t make it NEWS. However, there may very well be a nugget of newsworthiness that you can offer up to the press in order to get them interested in the opening of your store.
Where do you find those nuggets? Here are a few suggestions to help you mine the news gold in all your announcements:
Read Your Local Newspapers ‘You can’t find a news hook until you know what the news of the day actually is. And, because it changes every day, you need to stay on top of the news (or hire an agency to perform that function for you, and trust their judgment when they advise you of potential news hooks).
Determine How Your Story is Relevant – This is the lowest hanging fruit in the news hook orchard. Look for anything in your business that is relevant to news taking place in your community or nationally. If you’re opening a new bicycle shop in Los Angeles, then do some news searches to see what reporters have been writing about the area.
Say you discover that the area is economically depressed, in which case you can pitch to the press the idea that a new retailer opening there is a boost to the local economy, and that you’re willing to take a chance on success in that community. Or you may discover that bicycle ridership has increased nationally by 10 percent over the previous year, with new riders indicating they have started because they are trying to get fit. Now you can pitch the local press on the angle that your new shop is aimed at capitalizing on this national trend.
This strategy is known as “localizing” a national story, which every newspaper and TV producer loves. Because it’s a national story, they are going to report it anyway, but they’d prefer to have a local hook so they can be more relevant to the local audience.
Develop Stories That Have a Beginning, Middle and End – Make sure you tell reporters a full story. Let’s use the bicycle shop as an example. Opening a bicycle shop may not be much of a story on its own, but what’s the story behind the story? Did the owners overcome any unusual obstacles in fulfilling the dream of opening their store? Was the owner ever a competitive bicyclist? Have the owners used their knowledge of the sport or inventory to help any children’s charities or causes? Are they active in their community? Identify the story behind the story, and you’ll have plenty of opportunities to find a news hook that’s relevant.
Take Action – There is a reason why so many commercial enterprises and not-for-profit charities and community organizations partner up for special events – it’s a win-win situation for everyone. It’s important for every commercial enterprise to be a good citizen and use some of their resources to help others, and it also helps to make sometimes un-newsworthy events relevant. Opening a bicycle shop isn’t a big deal, but holding a grand opening event for a local children’s charity makes the opening more relevant. If the owners use the event to help raise money and donate excess inventory to needy children, it is both a worthy venture and a genuinely heartwarming feel-good story worthy of news coverage.
Helping people should be its own reward, of course, but that’s also why newspapers and charities love these events. It not only gives editors and TV crews something joyful and happy to report, but it also enables the charities to get their messages out to the community at large. Your business improves its public image, and deservedly so, as long as the help is genuine and comes not from the pocketbook, but from the heart.
At the end of the day, most of the time you can find news hooks in even the most mundane of news releases. The key thing to remember is that the focus of the release isn’t to sell, sell, sell – it’s to convince a reporter that you have news to report and that their readers would be informed or entertained by what you have to tell them.
Marsha Friedman is a nationally recognized publicity expert, writer, national radio personality, public speaker and CEO of EMS Incorporated, a national PR firm with a 20 year record of excellence. Every day she consults individuals and businesses about how to harness the power of publicity. Visit her online and claim your free PR video (a 0 value) for no charge today. http://www.emsincorporated.com
Can the Usa and UK Politically Win the War on Terror?
The War on Terrorism, (also called the Global War on Terrorism) is the name of a campaign with the stated goal of ending international terrorism by preventing those groups said to be terrorist in nature from posing a threat, and by putting an end to state sponsorship of terrorism. This can be in any country anywhere in the world.
Everyday on the news is one disaster after another, often linked to the War on Terror. We have Somalia now being run by the Islamic Court which the Ethiopians dont like so they have invaded towns on the border, ongoing problems in Chechnya and the worsening situations in Iraq and Afganistan.
George Soros thinks that the War on Terror is a false metaphor. It has been used by the Bush administration to further its own objectives, but those objectives are opposed to the principles of open society and harmful to the national interest.
The allies have killed more innocent civilians in Iraq than the terrorists killed on 9/11. In addition to killing, we have also humiliated and tortured many Iraqis. By creating innocent victims, we have advanced the terrorists cause.
Why are we hated? Not because terrorists hate democracy but because they hate arrogant idiots who think they know better. Terrorists are only defeated when the large majority of the community feel that they can trust the local authorities to maintain law and order and work for the common good. Then ordinary people will turn the terrorists in to the authorities when, or even before, they strike. In countries such as Iraq where the police and army often consist of Al Qaeda and other militants sympathisers it makes the job even more difficult. The availability of army and police uniforms on the open market and those sold by corrupt officers means that ordinary people are afraid to stop at the checkpoints in case they are militants dressed as the authorities.
Osma bin Ladens purpose for the 9/11 attack was (and is) to provoke massive retaliation from the US against Islam. He hoped that our retaliation would finally unite Islam against the US as a common enemy, and that his vision for a fundamentalist pan-Islamic state would sweep away all the more moderate governments in the region.
One of the Western Allies, Israel was recently subjected to the kidnap of two of its soldiers by Hezbollah militants based in Lebanon, this led to a month long way in which Israel was silently and invisibly encouraged to continue the War on Terror on behalf of the USA in the Middle East. Why did the USA care how long the war went on for as none of their soldiers or civilians where dying? The destruction on Lebanons infrastructure including water and electricity utilities was a crime against humanity, how can this destruction and harm against the civilian population ever bring them to forgive Israel and the West?
If this destruction was intended just to weaken the Lebanon state and prevent the movement of Hezbollah then this short sightedness has lead to the long term poverty, struggle and hatred of the allies by the general population. Many of whom have now aligned themselves with Hezbollah for defending their homeland of Lebanon.
Finally back to Iraq where recently Saddam Hussein has been sentenced to death and the problems seem to go on and on. We need to remember the old saying that one mans terrorist is another mans freedom-fighter. Until we fully understand this saying and the tools and strategies for dealing with it…. The war on terror will become the old war on communism… and that lasted for nearly 50 years.
There is a very important question about auto insurance in USA for the people just move in to this country. Among a lot of kind of insurance there is auto insurance. It is one of the first things that are so required.
The auto insurance in USA is under State control. This means that rules are not common for the whole country. So, first of all you need to get the reliable information from the insurance agency in your state, because the information for any other state could be unapplied for you a all.
Almost in every state it is required to have auto insurance without fail. auto insurance is included into liability part of the insurance package. This is for the case if something happened with somebody because of us. For instance one accident could cost around 15 000 $ bodily injury for the one sufferer and 30 000$ for more than one (in California state). Besides this you supposed to cover the cost of suffered side asset – approximately 5 000 $. To describe the reimbursement of costs they use following form: 15/30/5 applicable for State California in foregoing case.
Anyways you can not drive your auto without the auto insurance. This is criminal wrong against law of the state and cause strong punishment for that.
Some people think that nothing could be happened with them and ignore the requirement of the auto insurance having no auto insurance. And there is around 30% of such kind of people. Besides that a lot of drivers have minimum auto insurance to keep it according to the law. So, you need to have your own auto insurance if something serious happened with you on the road. Do not expect to get money from guilty side.
There is two ways of auto insurance payment: at fault and no fault. In first case sufferer gets coverage for the damage from guilty side. No fault means that your auto insurance company pays you no matter who is guilty. So, you need to know how it is in your place.
Every driver has to remember about risk on the road and take autory about his own auto insurance to have comfort life without extra troubles.
A clip from Charlie Brookers Newswipe (8th April 2009) in which Brooker discusses the working of TV News on either side of the pond Video Bewertung: 4 / 5
Reasons to Engage in Property Investment in the Usa
Property investment is a wise concept to consider, especially in the USA. Some individuals may be hesitant to invest their money in real estate due to the latest news headlines concerning the slow real estate market. However, such an issue can in fact act in your favor in a few different ways. There are a few different reasons why engaging in an investment in real estate now is a great thing to do.
One reason to consider purchasing real estate as an investment is that although the market is slow at this time, everyone needs a place to live. The sale of property may be slow right now but this does not affect the purchaser of the investment property. This in fact will help to benefit the purchaser of the investment property, especially if he/she plans to rent it out for investment purposes. Many individuals may not be able to afford to buy property and therefore will be willing to rent the property from you. This is an advantageous factor for the buyer of the investment property and one very good reason to consider buying some property to hold as an investment.
Another benefit to engaging in the investment of real estate is that equity on the property will accrue throughout the years. Although the market is seeing some trouble in various areas of the United States, it is still possible for a good amount of equity to be built in the property. In other words, the real estate slump is not expected to last forever. Therefore, those who invest in property may find that they receive a nice return on such an investment property in the future.
An investment of this type is also beneficial in that it provides a safeguard for the property owner to have in their back pocket. With the ups and downs of the real estate market it is nice to know that one has a roof over their heads even if it is currently being treated as a property investment. Should an event occur where your primary residence is not livable or you wish to move, it provides peace of mind for you in knowing that you do have a property in reserve just in case you may need it.
Lastly, by choosing to invest in property in the United States you may be able to lay claim to something which is up and coming. Certain areas throughout the United States are experiencing revitalization and one area which was once a less desirable place to live may just be the new hotspot. By selecting a property investment of this type you are becoming part of a new era and investing in a piece of real estate which will pay you back quickly and efficiently in the future.
Entertainment,Latest News, Breaking News, Bollywood Entertainment, Political Breaking news
Bharathbol.com is the largest portal that Gives you Latest News, and International News, Top News Headlines . Bharath Bol.com is India’s first Portal it have Communites, Blogs, Entertainment and Polls.
Are you an Indian living in the USA? Bharathbol.com it’s just the site you were in need of. Here you will find from the latest national to the international news, in English. At this portal you can explore the Blogs, Communities, Movies, POlls, entertainment with movie releases, bollywood gossip, , celebrity news, reviews, interviews, music and more. There is a really interesting section called Bharathbol Special. where people can Post News free online petition to raise their cause of concern and gather public support. Bharathbol.com is the largest portal that Gives you Latest News, and International News, Top News Headlines . Bharath Bol.com is India’s first Portal it have Communites, Blogs, Entertainment and Polls. Bharathbol.com is a Entertainment based website that provides free online Community services , Blogs, Polls, Latest News, and events. The site also offers a community-based forum to exchange views & ideas on subjects like computer, jobs, pets, politics and economics, sports, etc. Bharathbol is currently focusing on the Local news from different states in India.
Bharathbol.com (part of Uttam Technologies Pvt. Ltd) is an integrated Internet portal, delivering content, community and Blogs to Indian consumers. We pioneered the concept of providing engaging information to the Indian community. Bharathbol offers as it happens news with over 1,000 news articles going live every single day. Bharathbol offers compelling content in Entertainment that includes movies.
Bharathbol.com is a Entertainment based website that provides free online Community services , Blogs, Polls, Latest News, and events. The site also offers a community-based forum to exchange views & ideas on subjects like computer, jobs, pets, politics and economics, sports, etc. Bharathbol is currently focusing on the Local news from different states in India.
A Linguistic Study of News Values in the Press of Iran
Introduction:
Every event which is reported in the news, has gone through some kind of “gatekeeping” process. How does a journalist or an editor decide what is newsworthy and what is not?
According to some media researchers, they refer to a set of so-called “News Values”. These are the criteria which enable them to determine whether a “News Story” is followed up in the first place and then whether it makes it in to the news, competing against all the other possible items.
News values are those professional codes used in the selection, construction and presentation of news stories in corporately produced mainstream press and broadcasting.
News values are a result of the productive needs of industrialized news corporations. It is clear that people who work for such corporations will display mixed ambitions, allegiances, politics and abilities as individuals. Within the corporation they are subjected to an extensive division of labor. Beyond the corporation there are its competitors, and the occupational ideology of the journalist and the broadcasting profession.
Within these contexts, news values operate to produce a standard product out of the contributions of all such people, practices and beliefs.
Language, as the main material of news, is the main subject of linguistics so it is obvious that linguists are eager to work on the process of broadcasting. Recentely many of the well-known linguists such as Noam Chomsky (1988), Roger Fowler (1991), Van Dijke (1998), Allan, Bell (1991), Norman Fairclough (1992, 1995, 2003), Guy Cook (1992), Michael Hoey (2001), Paul Chilton (2004) and Marina Sbisa (2005) ⦠have been working on a so-called subject of “language of the News” and the term “News Values” is of great importance.
Edward S.Herman and Noam Chomsky (1988) in their pioneer book of “Manufacturing Consent” have mentioned five news filters and they believe that these filters are now controlling all broadcasting process in the west. This research is going to introduce news values and especially twelve news factors, mentioned by Johan Galtung and Mary Ruge, which are the most famous list of news values around the world and to see if these factors are working in Iranian press.
Theoretical Discussion:
there is no suggestion, of course, that journalists and editors refer to a list pinned on the wall of the office, but, rather, that they unconsciously measure a potential news item against these criteria. Numerous attempts have been made over the years to pin down news values more specifically. But it is hard to collate these into a hard and fast list of values, because different studies have approached the whole idea from different standpoints, using different assumptions and terminology. One of the best known lists of news values is supplied by Johan Galtung and Marie Ruge. Any media analystâs discussion of news values will always refer to their list, which was initially intended for the coverage of international events.
Johan Galtung is a Norwegian professor who is seen as the pioneer of ” peace and conflict research” and founded the PRIO-International Peace Research Institue in Oslo, Norway. He is also one of the authors of the influential article named “the structure of foreign news” Published in Journal of Peace Research in 1965. Roger Fowler (1991) believes that: “a widely accepted analysis of news values in the following list of criterial factors formulated by Galtung and Ruge; they are worth studying in detail and in particular. It is worth reflecting on the great extent to which the factors are “cultural” rather than “natural”. The values they identified are:
(F1) frequency
(F2) threshold
(F3) unambiguity
(F4) Meaningfulness
(F5) Consonance
(F6) unexpectedness
(F7) continuity
(F8) composition
(F9) reference to elite nations
(F10) reference to elite people
(F11) reference to persons
(F12) reference to something negative))
[Fowler, Language in the news, P:13]
Now, Letâs have a more detailed look to each of these factors:
(F1): Fowler writes: “F1 says that an event is more likely to be reported if its duration is close to the publication frequency of the news medium. Because newspapaers are generally published once a day, a single event is more like to be reported than a long process”, (Ibid).
In other words, frequency is the time-span of an event and the extent to which it fits the frequency of the newspaperâs or news broadcastâs schedule.
(F2) Threshold means how big an event should be to be reported. Is an event big enough to make it in to the news? That depends of course on news organ.
(F3) How clear is the meaning of an event? The mass media generally tend to go for closure, unlik literature, where the polysemy of events is exploited and explored. As Fowller says: “unambiguity is self-explanatory though it must be added that mysterious events, as well as clear ones, are newsworthy if they can be related to cultural stereotypes.”
(F4) By meaningfullness we mean how meaningful the event will appear to the receivers of the news.
(F5) consonance means if the event match the mediaâs expectations or not. Journalists have a pretty good idea of the “angle” they want to report an event from, even before they get there. It is said that if the media expect something to happen, then it will.
(F6) if an event is highly unpredictable, then it is likely to make it into the news. The unpredictability does, however, need to be within the confines of meaningfulness and unambiguity. Journalists say that “A man bites dog is news but a dog bites man is not”.
(F7) once an event has been covered, it is convenient to cover it some more-the running story. Apart from anything else, it allows media organizations they already put in place to cover the original event. This will depend very much on the nature of event.
(F8) composition is a matter of the balance of the news. Itâs a matter of the editorâs judgement, more than anything else. If thereâs a lot of foreign news around, some of it will be dropped in favour of more domestic news.
(F9) Reference to elite nations relates again to a cultural factor which is called “cultural proximity”. Those nations which are culturally closest to our own, will receive most attention and coverage. Some nations, formerly called super powers, are more important in terms of news coverage. In part, of course, this is conditioned by the fact that news organizations will have reporters already stationed in European countries and in the USA so that when a story arises, thereâs someone there to cover it.
(F10) It is a rule that the media pay attention to important people. Anyone the media pay attention to, must be important.
(F11) personalization connects with unambiguity and meaningfulness. Events are seen as the actions of individuals.
(F12) Bad news is good news. Bad news has many of the other characteristics as well-it may be unexpected, unambiguous, ⦠.
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jorbit.com is a new news site with advanced technology used for searching news from all news sites, worldwide. We are syndicated withnews sites worldwide through RSS technology. jorbit.com is a news search engine designed to make the process of finding a news on the Internet easier for the user. It maps the huge selection of news offerings available on the Internet in one extensive database by referencing news pages originating from company web sites. Using a fast and straightforward interface, users can query this database saving them the trouble of going to each site individually. Essentially jorbit.comacts as traffic driver to those sites.
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I found a new news site named http://www.jorbit.com/singapore-news/ updated every 20mts with advanced RSS technology used for collecting news from worldwide News Sites. I think this site syndicated with all news site worldwide through RSS feeds. So visitors or news seekers can search a news on the Internet easier for than visiting each news site. Using a fast and straight forward interface, users can search any news in any location from this site. This is very fast and reliable news searching facility ever I found in internet. And you can also find videos, images related with news. You can understand more about this site by visiting http://www.jorbit.com/singapore-news/ . It will help them to save time and find news from USA , UK , Canada, Australia , Gulf , Singapore and India .And also news are beautifully organized based on the location and have sub pages like Headlines News, Entertainment News, Entertainment News, Sports News, Science news, Technology News, Business news, Stocks News, Health news, Medical News in http://www.jorbit.com/singapore-news/ .
jorbit.com is a new news site with advanced technology used for searching news from all news sites, worldwide. We are syndicated withnews sites worldwide through RSS technology. jorbit.com is a news search engine designed to make the process of finding a news on the Internet easier for the user. It maps the huge selection of news offerings available on the Internet in one extensive database by referencing news pages originating from company web sites. Using a fast and straightforward interface, users can query this database saving them the trouble of going to each site individually. Essentially jorbit.comacts as traffic driver to those sites.
I am 22 years old girl from Singapore .I am a regular visitor of websites. Nowadays I heard about RSS technology and collecting new features about rss technology. I would like to share my knowledge regarding RSS technology used in http://www.jorbit.com/singapore-news/. Send me about your suggestions and feedback about this article.
I found a new news site named http://www.jorbit.com/singapore-news/ updated every 20mts with advanced RSS technology used for collecting news from worldwide News Sites. I think this site syndicated with all news site worldwide through RSS feeds. So visitors or news seekers can search a news on the Internet easier for than visiting each news site. Using a fast and straight forward interface, users can search any news in any location from this site. This is very fast and reliable news searching facility ever i found in internet. And you can also find videos, images related with news. You can understand more about this site by visiting http://www.jorbit.com/singapore-news/ . It will help them to save time and find news from USA , UK , Canada, Australia , Gulf , Singapore and India .And also news are beautifully organized based on the location and have subpages like Headlines News, Entertainment News, Entertainment News, Sports News, Science news, Technology News, Business news, Stocks News, Healthnews, Medical News in http://www.jorbit.com/ .
Jorbit.com is a new news site with advanced technology used for searching news from all news sites, worldwide. We are syndicated with news sites worldwide through RSS technology. Jorbit.com is a news search engine designed to make the process of finding a news on the Internet easier for the user. It maps the huge selection of news available on the Internet in one extensive database by referencing news pages originating from company web sites. Using a fast and straightforward interface, users can query this database saving them the trouble of going to each site individually. Essentially Jorbit.com acts as traffic driver to those sites.
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Jorbit.com is a new news site with advanced technology used for searching news from all news sites, worldwide. We are syndicated with news sites worldwide through RSS technology. Jorbit.com is a news search engine designed to make the process of finding a news on the Internet easier for the user. It maps the huge selection of news available on the Internet in one extensive database by referencing news pages originating from company web sites. Using a fast and straightforward interface, users can query this database saving them the trouble of going to each site individually. Essentially Jorbit.com acts as traffic driver to those sites.
I am 22 years old girl from UAE. I am a regular visitor of websites. Nowadays I heard about RSS technology and collecting new features about rss technology. I would like to share my knowledge regarding RSS technology used in http://www.jorbit.com/. Send me about your suggestions and feedback about this article.
